By: Joshua Glenn

EXPERT MIXOLOGY

By: Joshua Glenn

OLD MONEY

By: Joshua Glenn

LABORATORY PRECISION

By: Joshua Glenn

NEW MONEY. Showing that you know — making a display of your status, privilege, accomplishments.

By: Joshua Glenn

PET FAMILY

By: Joshua Glenn

MIND BLOWING FLAVOR

By: Joshua Glenn

PEOPLE FOOD — a pet food category code promising more than the product can deliver.

By: Joshua Glenn

Personal Product

By: Joshua Glenn

CUBAN PEACOCK

By: Joshua Glenn

FLOATING PACK: What does this code tell us about the meaning of gum?

By: Joshua Glenn

FIDEL-TONES

By: Joshua Glenn

ANTI-DIET

By: Joshua Glenn

WHY SETTLE?

By: Joshua Glenn

CLASSY CAPSULE

By: Joshua Glenn

MOTHER’S TOUCH