Category: Semiotics
Not what, but how things mean.


Inscribed Upon the Body
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Chevron’s “I Will” campaign owes a debt to Foucault and Kafka.
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Science Fantasy
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The IBM brand has gone touchy-feely. Does “humanized science” coding need refreshing?
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Meet the Semionauts
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Pity the poor semionaut, who “reads” the world phenomenologically.
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Semionaut
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A website of semiotic cultural and brand analysis, coedited by HiLobrow’s Joshua Glenn.
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