Category: Semiotics
Not what, but how things mean.
Inscribed Upon the Body
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Chevron’s “I Will” campaign owes a debt to Foucault and Kafka.
Read This PostScience Fantasy
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The IBM brand has gone touchy-feely. Does “humanized science” coding need refreshing?
Read This PostMeet the Semionauts
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Pity the poor semionaut, who “reads” the world phenomenologically.
Read This PostSemionaut
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A website of semiotic cultural and brand analysis, coedited by HiLobrow’s Joshua Glenn.
Read This PostFitting Shoes (7)
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Alfred Lambert’s prehistoric golf shoes — from The Corrections.
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