Serdar Paktin is the founder of pakt, a holistic sensemaking agency based in London and Istanbul. pakt also covers Turkey and MENA region for semiotics and cultural insight projects. He’s been a Fulbright Scholarship Grantee to the USA from 2007-2009. He has been a lecturer in Communications at Kadir Has University in Istanbul since 2012, as well as a mentor on several projects and facilitating workshops and training sessions for brands, companies and other agencies. He’s worked as a creative strategy consultant, brand strategist, campaign strategist and editor.