Nick Asbury is a writer for branding and design. He has been described in a Creative Review profile piece as ‘the designer’s writer’ and is one of 53 writers featured in The Copy Book: How some of the best advertising writers in the world write their advertising (D&AD/Taschen). In 2016, he co-authored the revised and updated edition of A Smile in the Mind: Witty thinking in Graphic Design. He writes for the design and creative press, and is an active poet and reviewer.