Hamsini Shivakumar is a co-founder of Leapfrog Strategy Consulting, one of India’s premier brand consulting companies as well as of Semiofest, the global un-conference for applied semiotics practitioners. Prior to starting Leapfrog in 2008, she was Strategy Head at JWT Mumbai, member of the National Planning Council at JWT India and Regional Planning Director for Asia on Unilever. She is a trained semiotician and a prolific writer on consumer and brand issues in international and Indian publications.