Code-X (80)

By: Joshua Glenn
November 8, 2015

Wieden Kennedy — Wieden+Kennedy

Call this agency code: Creative Space.

Definition: In my spare time, I’m putting together a study of the visual and verbal signifiers deployed by marketing and design agencies like Wieden + Kennedy, BBDO, Razorfish, McCann Erickson, 72andSunny, and IDEO. This particular code takes a look at the norms (creativity, imagination) and forms (primary colors) communicated by these agencies’ office décor.

Havas

BBDO

Razorfish

*

SERIES INTRODUCTION | ALL POSTS IN THIS SERIES

MORE SEMIOSIS at HILOBROW: Towards a Cultural Codex | CODE-X series | DOUBLE EXPOSURE Series | CECI EST UNE PIPE series | Star Wars Semiotics | Icon Game | Meet the Semionauts | Show Me the Molecule | Science Fantasy | Inscribed Upon the Body | The Abductive Method | Enter the Samurai | Semionauts at Work | Roland Barthes | Gilles Deleuze | Félix Guattari | Jacques Lacan | Mikhail Bakhtin | Umberto Eco

Categories

Codebreaking, Semiotics

Tags

codex, hilobrow-josh, Semionaut, semiosis, semiotics

See All Posts by Joshua Glenn

Josh Glenn, HILOBROW's editor, is a principal of the commercial semiotics agency Semiovox. He is co-author and/or co-editor of several books, including The Idler's Glossary, Significant Objects, and the bestselling family activities guide UNBORED. In the ’00s, Josh was a columnist and blogger for the Boston Globe's IDEAS section; in the ’90s, he published the zine/journal Hermenaut. He lives in Boston.