Code-X (41)
By:
November 7, 2014
Call this packaged food category code: Virtuous Consumables.
Definition: Consumer packaged goods (CPG) are consumable goods such as food and beverages, tobacco, and cleaning products. This code is an effort on the part of some packaged foods to distinguish themselves from others.
Notes on this code: Freshness of the product explicitly compared to un-freshness of packaged food “products.” “Grown, Not Made.” “Eat fresher food.” “No ingredient should have a number in it.” “We’re chefs, not food scientists.” “Ours is sliced from a block of real, natural cheese; theirs is pasteurized, processed cheese product — wrapped in plastic.”
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