Code-X (39)
By:
October 27, 2014
Call this packaged food category code: Straight Off the Farm.
Definition: Positive depictions of farm freshness — idyllic farm scenes. Very idealized depiction, bordering on a nostalgic vision of farms from the past.
Notes on this code: Idyllic farm scenes, like a postcard. Farmers at work — usually by hand (not using machinery). Old wooden boxes full of fresh produce. Old-fashioned objects (e.g., red wagon, vintage pickup truck).
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