Code-X (31)

By: Joshua Glenn
September 29, 2014

virgin atlantic

Call this code: Utopian Vision.

Definition: Our brand aspires to reinvent the world; we depict an idealized version of reality as it should be.

toyota prius

Notes on this code: Everyday life needs reinventing — we demand nothing less than an entirely new version of reality.

target

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SERIES INTRODUCTION | ALL POSTS IN THIS SERIES

MORE SEMIOSIS at HILOBROW: Towards a Cultural Codex | CODE-X series | DOUBLE EXPOSURE Series | CECI EST UNE PIPE series | Star Wars Semiotics | Icon Game | Meet the Semionauts | Show Me the Molecule | Science Fantasy | Inscribed Upon the Body | The Abductive Method | Enter the Samurai | Semionauts at Work | Roland Barthes | Gilles Deleuze | Félix Guattari | Jacques Lacan | Mikhail Bakhtin | Umberto Eco

Categories

Codebreaking, Semiotics, Utopia

Tags

codex, hilobrow-josh, Semionaut, semiosis, semiotics

See All Posts by Joshua Glenn

Josh Glenn, HILOBROW's editor, is a principal of the commercial semiotics agency Semiovox. He is co-author and/or co-editor of several books, including The Idler's Glossary, Significant Objects, and the bestselling family activities guide UNBORED. In the ’00s, Josh was a columnist and blogger for the Boston Globe's IDEAS section; in the ’90s, he published the zine/journal Hermenaut. He lives in Boston.