LOGOLOGY (1)
By:
April 6, 2025
An installment in a 10-part series that will feature selected excerpts from Josh Glenn’s 2024 contribution — a top-of-mind, semiotics-adjacent analysis of fast food and cannabis brand logos and pack design — to issue no. 1 of the marketing-culture zine Cash & Carry.
Burger King’s logo — redesigned in 1969, around the same time that McDonald’s perfected their logo — invites you to eat it. It’s a self-immolating work of Pop Art, very friendly and charming… but not alluring, exactly. Whereas the McDonald’s logo is ever so slightly enigmatic, requiring us to participate in making sense of it, Burger King’s logo comes across as overly eager to please.
MORE FURSHLUGGINER THEORIES BY JOSH GLENN: SCHEMATIZING | IN CAHOOTS | JOSH’S MIDJOURNEY | POPSZTÁR SAMIZDAT | VIRUS VIGILANTE | TAKING THE MICKEY | WE ARE IRON MAN | AND WE LIVED BENEATH THE WAVES | IS IT A CHAMBER POT? | I’D LIKE TO FORCE THE WORLD TO SING | THE ARGONAUT FOLLY | THE PERFECT FLANEUR | THE TWENTIETH DAY OF JANUARY | THE REAL THING | THE YHWH VIRUS | THE SWEETEST HANGOVER | THE ORIGINAL STOOGE | BACK TO UTOPIA | FAKE AUTHENTICITY | CAMP, KITSCH & CHEESE | THE UNCLE HYPOTHESIS | MEET THE SEMIONAUTS | THE ABDUCTIVE METHOD | ORIGIN OF THE POGO | THE BLACK IRON PRISON | BLUE KRISHMA | BIG MAL LIVES | SCHMOOZITSU | YOU DOWN WITH VCP? | CALVIN PEEING MEME | DANIEL CLOWES: AGAINST GROOVY | DEBATING IN A VACUUM | PLUPERFECT PDA | SHOCKING BLOCKING.