Code-X (100)

By: Joshua Glenn
June 18, 2016

macallan

Call this Premium Spirits code: EXPERT MIXOLOGY.

Definition: The art of mixing drinks demands both education and inventiveness, craft and imagination.

woodford

Notes on this code: The product has received an imprimatur from an expert — a mixologist. We often see carefully organized bartending ingredients (bitters, slices of fruit, liqueurs, etc.), and tools — like a surgeon’s instruments, laid out and ready to use.

tanqueray

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MORE SEMIOSIS at HILOBROW: Towards a Cultural Codex | CODE-X series | DOUBLE EXPOSURE Series | CECI EST UNE PIPE series | Star Wars Semiotics | Icon Game | Meet the Semionauts | Show Me the Molecule | Science Fantasy | Inscribed Upon the Body | The Abductive Method | Enter the Samurai | Semionauts at Work | Roland Barthes | Gilles Deleuze | Félix Guattari | Jacques Lacan | Mikhail Bakhtin | Umberto Eco

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Codebreaking, Semiotics