Code-X (89)
By:
February 6, 2016
Call this food/snacks code: ANTI-DIET.
Definition: Rejection of dieting-speak, or the mindset of dieting. E.g., “[Sun Chips] have 100% whole grain and fit into my strict diet of only eating things that taste awesome.” “May increase appetite for life.”
Notes on this code: Brands moving away from from dieting, calorie counting, short termism, sacrifice… and towards “weight wellness,” i.e., positive eating, positive nutrition, a sustained approach.
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