Code-X (84)
By:
December 5, 2015
Call this Personal Care category code: ESSENTIAL GEAR.
Definition: Personal Care product as a piece of essential gear, for the adventure of daily life.
Notes on this code: Language stressing convenience, lack of mess (where mess is both literal, and a metaphor for hassles, hang-ups). Visual convention borrowed from “What’s In My Bag?” social media meme.
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