Code-X (81)
By:
November 11, 2015
Call this textured hair-care category code: GOING NATURAL.
Definition: Affirming a woman’s decision not to straighten her curly or textured hair.
Notes on this code: Language and tonality suggesting that natural hair is a right: “Your hair, your choice,” “Speak out on your choice to be relaxed or natural” (Dr. Miracle). Language and imagery celebrating natural (non-relaxed) textured hair as being real, the way nature intended: “Au Naturale” (Dark & Lovely); “#EdenRealBeauties” (Eden Bodyworks); “Thank God I’m natural” (TGIN); “Nourish my natural style” (Pantene Truly Natural); “Rediscover the curls you were born with” (Dove Quench).
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