Code-X (77)

By: Joshua Glenn
October 24, 2015

Call this French Beauty code: Bon Vivant.

Definition: This mode of French Beauty is about decadent lifestyle (doing whatever you want, whenever you want), princess play (encouragement to imagine yourself as a pampered aristocrat), and having the world to yourself (exclusivity, private playground).

Notes on this code: Models dressed as royalty, palatial settings, pink and white color (grown up little girl) schemes, extravagant jewelry. Large but empty landscapes and interiors — suggestion that you are the master/owner of your environment.

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SERIES INTRODUCTION | ALL POSTS IN THIS SERIES

MORE SEMIOSIS at HILOBROW: Towards a Cultural Codex | CODE-X series | DOUBLE EXPOSURE Series | CECI EST UNE PIPE series | Star Wars Semiotics | Icon Game | Meet the Semionauts | Show Me the Molecule | Science Fantasy | Inscribed Upon the Body | The Abductive Method | Enter the Samurai | Semionauts at Work | Roland Barthes | Gilles Deleuze | Félix Guattari | Jacques Lacan | Mikhail Bakhtin | Umberto Eco

Categories

Codebreaking, Semiotics

Tags

codex, hilobrow-josh, Semionaut, semiosis, semiotics

See All Posts by Joshua Glenn

Josh Glenn, HILOBROW's editor, is a principal of the commercial semiotics agency Semiovox. He is co-author and/or co-editor of several books, including The Idler's Glossary, Significant Objects, and the bestselling family activities guide UNBORED. In the ’00s, Josh was a columnist and blogger for the Boston Globe's IDEAS section; in the ’90s, he published the zine/journal Hermenaut. He lives in Boston.