Code-X (76)

By: Joshua Glenn
October 20, 2015

Call this Toilet Paper category code: Therapeutic Pleasure.

Definition: T.P. softness as a form of therapy — an uplifting pleasure whose connection to hygiene is beside the point.

Notes on this code: Language tonality takes the tone of uplifting exhortations, as though from a life coach. “Stop wiping, start pampering” (Quilted Northern). “Be kind to your behind” (Cottonelle). “Enjoy the go.” (Charmin).

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MORE SEMIOSIS at HILOBROW: Towards a Cultural Codex | CODE-X series | DOUBLE EXPOSURE Series | CECI EST UNE PIPE series | Star Wars Semiotics | Icon Game | Meet the Semionauts | Show Me the Molecule | Science Fantasy | Inscribed Upon the Body | The Abductive Method | Enter the Samurai | Semionauts at Work | Roland Barthes | Gilles Deleuze | Félix Guattari | Jacques Lacan | Mikhail Bakhtin | Umberto Eco