Code-X (68)
By:
June 9, 2015
Call this probiotics category code: Efficacious Dots.
Definition: Cartoonish, colorful dots representing “friendly bacteria.” Whether or not they form a purposeful pattern, the idea is that they’re a collective intelligence working to help maintain normal bowel function and promote intestinal health.
Notes on this code: Our insides are a mysterious, inaccessible place — where things are going wrong. We need physical relief that will access our insides. The product provides relief by infiltrating our bodies — half-magically, half-rationally.
MORE SEMIOSIS at HILOBROW: Towards a Cultural Codex | CODE-X series | DOUBLE EXPOSURE Series | CECI EST UNE PIPE series | Star Wars Semiotics | Icon Game | Meet the Semionauts | Show Me the Molecule | Science Fantasy | Inscribed Upon the Body | The Abductive Method | Enter the Samurai | Semionauts at Work | Roland Barthes | Gilles Deleuze | Félix Guattari | Jacques Lacan | Mikhail Bakhtin | Umberto Eco