Code-X (56)

By: Joshua Glenn
March 22, 2015

toyota

Call this code: Museum Quality.

montecristo negra

Definition: Object literally placed on pedestal, or set off against a velvety background — or compared with sculptural, high-design artworks and architecture.

chivas

Notes on this code: The consumer is transported into the mindset of a museum-goer — ready to be impressed, unsure of one’s own opinion, looking for expert guidance.

patek philippe

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SERIES INTRODUCTION | ALL POSTS IN THIS SERIES

MORE SEMIOSIS at HILOBROW: Towards a Cultural Codex | CODE-X series | DOUBLE EXPOSURE Series | CECI EST UNE PIPE series | Star Wars Semiotics | Icon Game | Meet the Semionauts | Show Me the Molecule | Science Fantasy | Inscribed Upon the Body | The Abductive Method | Enter the Samurai | Semionauts at Work | Roland Barthes | Gilles Deleuze | Félix Guattari | Jacques Lacan | Mikhail Bakhtin | Umberto Eco

Categories

Codebreaking, Semiotics