Code-X (43)

By: Joshua Glenn
November 17, 2014

barefoot

Call this code: Beer Occasions.

Definition: BBQs, tailgates, sporting events, camping out, the beach — these are beer occasions.

woodbridge

Notes on this code: In an effort to demonstrate that they’re fun, not for special occasions only, not too highbrow, etc., wine, liquor, hard cider, and other non-beer beverages often ape beer advertising.

woodchuck

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MORE SEMIOSIS at HILOBROW: Towards a Cultural Codex | CODE-X series | DOUBLE EXPOSURE Series | CECI EST UNE PIPE series | Star Wars Semiotics | Icon Game | Meet the Semionauts | Show Me the Molecule | Science Fantasy | Inscribed Upon the Body | The Abductive Method | Enter the Samurai | Semionauts at Work | Roland Barthes | Gilles Deleuze | Félix Guattari | Jacques Lacan | Mikhail Bakhtin | Umberto Eco

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