Code-X (37)
By:
October 21, 2014
Call this code: Eyes Wide Shut.
Definition: The id driving the quest for new-ism — illicit thrills, strange sensations.
Notes on this code: Double entendres, referring both to product and consumer: “Intensely smooth.” “Unfiltered for natural character.” “Goes with black.” Relying on bold creative — bold in the sense of naughty, transgressive.
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