Code-X (9)

By: Joshua Glenn
May 27, 2014

Call this Digestive Supplements market category code: S2S (Sister-to-Sister).

Definition: The authority claim for the digestive supplement is because a peer — someone just like you, who’s tested the product — vouches for it.

Notes on this code: Brands in this category can’t rely on medical-authority coding — because medical science doesn’t believe that supplements work. In what sort of authority can the consumer trust? There are several non-medical authority codes in this category — Pharmacist coding, for example, and Ancient/Exotic Remedy coding — but the dominant authority code is S2S.

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