Semionaut

By: HILOBROW
October 18, 2010

ANNOUNCEMENT: With England’s Malcolm Evans, who is a pioneer in applying semiotics to brand strategy and communication, HiLobrow cofounder Joshua Glenn recently launched a website dedicated to semiotic cultural and brand analysis. Please note: This doesn’t mean Glenn is leaving HiLobrow. He isn’t!

Semionaut’s contributors hail from the UK and the US, and also from China, Russia, India, Brazil, Germany, Saudi Arabia, and elsewhere. Post topics from earlier this month (so far) include: Evans on the LinkedIn Semiotic Thinking Group; England’s Louise Jolly on red shoes as a vexed signifier of aspiration and alienation; Glenn on the increasing irrelevance of yoga as a signifier of contemplation and concentration in US culture and advertising; Bulgaria’s Albena Todorova on Edgar Allan Poe’s influence on Japanese videogames; India’s Hamsini Shivakumar on an Indian newspaper’s “wellness” section; and England’s Chris Arning on the purposely out-of-step male peacockery ideal demonstrated by cognac bottles’ shapes.

HiLobrow wishes Semionaut good luck! You can subscribe to Semionaut’s RSS feed here.