Greenwash Your Inkjet
By:
July 15, 2009
Does firing up your printer induce pangs of conscience? Do you wonder (but only a little) whether cyan and magenta are sustainable? Download Ecofont and you can go back to printing by the ream!
Dutch design company SPRANGQ says the tiny holes in its new typeface reduce ink usage by 20%. And while the effect is obvious in the large font size above, at ten or eleven points, it will just make you wonder if it’s time to change your contact lenses — or check with your eye doctor if you don’t wear them. But I think the letters look better at large size — the holes make them look all lit up!
In small (and kinda fuzzy) print, SPRANGQ admits that the font won’t do much to save the polar bears. Nonetheless, the font’s premier has garnered heavy coverage in the press (for a typeface) from the likes of the Guardian, Fox News, and Gizmodo. By prompting a frank and revelatory conversation about printing waste, clean living, and tension headaches, they’ll surely change the course of civilization.
Of course you could also simply screen back your printing to 80% black. But why bother when you can download ecofont for FREE? That’s a real commitment to living gentler on this, the good Earth. Regardless of your choice, SPRANGQ recommends switching to sans serif; those little curlicue serifs use extra ink. Stop killing whales, Times New Roman!