How was one to explain the sudden prominence of a cohort of young conservatives (masquerading as post-partisan pragmatists) in the last few years of the Nineties? What to make of the so-called "Generation Y" we were hearing so much about at the time? I examined their writings and organizations and congressional testimony and tried to unravel their tangled ideas, but that was not enough. The editors of <em>The Baffler</em> asked me to come up with some kind of narrative that could make sense of it. My tongue-in-cheek conspiracy theory first appeared in <em>The Baffler</em> #14 (Spring 2001).

The secret origins of Generation Y