Code-X (98)

By: Joshua Glenn
May 16, 2016

portola

Call this coffeeshop/juicebar code: LABORATORY PRECISION.

Definition: Sense that the scientific method is at work, in this establishment: research, experimentation, an unending search for perfect solutions.

juice served here

Notes on this code: The equipment is part of it — but so is the systematized product list. For example, giving the products technical names like “01” and “J3” (Juice Served Here).

bulletproof

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SERIES INTRODUCTION | ALL POSTS IN THIS SERIES

MORE SEMIOSIS at HILOBROW: Towards a Cultural Codex | CODE-X series | DOUBLE EXPOSURE Series | CECI EST UNE PIPE series | Star Wars Semiotics | Icon Game | Meet the Semionauts | Show Me the Molecule | Science Fantasy | Inscribed Upon the Body | The Abductive Method | Enter the Samurai | Semionauts at Work | Roland Barthes | Gilles Deleuze | Félix Guattari | Jacques Lacan | Mikhail Bakhtin | Umberto Eco

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Categories

Codebreaking, Semiotics