May 3, 2016
Call this Premium Spirits code: NEW MONEY.
Definition: Celebrating your newfound social status and success — and learning how to pass for one of those who’ve already made it there.
Notes on this code: Language urging you to educate yourself, and also encouraging you to celebrate your success. “Unlearn tasteless. Relearn taste.” “#KnowtheDifference” (Belvedere). “Give the gift that shows you know.” (Don Julio) “Handmade for the selfmade” (Herradura). “The arrival of A-list cocktails” (Crystal Head). “The sweet smell of success.” (Crown Royal).
MORE SEMIOSIS at HILOBROW: Towards a Cultural Codex | CODE-X series | DOUBLE EXPOSURE Series | CECI EST UNE PIPE series | Star Wars Semiotics | Icon Game | Meet the Semionauts | Show Me the Molecule | Science Fantasy | Inscribed Upon the Body | The Abductive Method | Enter the Samurai | Semionauts at Work | Roland Barthes | Gilles Deleuze | Félix Guattari | Jacques Lacan | Mikhail Bakhtin | Umberto Eco