Code-X (94)

By: Joshua Glenn
March 24, 2016

fancy feasts

Call this pet food category code code: PEOPLE FOOD.

Definition: Pet food presented in people-food contexts: china plates and bowls, table settings, kitchens and dining rooms, cutting boards with meat and vegetables.

nutrish

Notes on this code: “Human-grade” pet food is a major trend — the phrase suggests that every ingredient in the product — and every processing method — meets FDA and USDA requirements for producing, processing and transporting foods suitable for consumption by humans. Though few pet foods actually meet this standard, PEOPLE FOOD coding suggests as much while promising nothing.

freshpet

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Codebreaking, Semiotics

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