Code-X (90)

By: Joshua Glenn
February 17, 2016

Call this cultural code: FIDEL-TONES.

Definition: Earthy yellow and red color scheme, in a midcentury palette reminiscent of Cuba’s Revolution-era color scheme, as a visual cue signaling Cuban-ness.

Notes on this code: Most often used on the covers of books, and the posters for movies, about Cuba.

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codex, Semionaut, semiosis, semiotics

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Josh Glenn, HILOBROW's editor, is a principal of the commercial semiotics agency Semiovox. He is co-author and/or co-editor of several books, including The Idler's Glossary, Significant Objects, and the bestselling family activities guide UNBORED. In the ’00s, Josh was a columnist and blogger for the Boston Globe's IDEAS section; in the ’90s, he published the zine/journal Hermenaut. He lives in Boston.

Code-X (90)

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