February 6, 2016
Call this food/snacks code: ANTI-DIET.
Definition: Rejection of dieting-speak, or the mindset of dieting. E.g., “[Sun Chips] have 100% whole grain and fit into my strict diet of only eating things that taste awesome.” “May increase appetite for life.”
Notes on this code: Brands moving away from from dieting, calorie counting, short termism, sacrifice… and towards “weight wellness,” i.e., positive eating, positive nutrition, a sustained approach.
MORE SEMIOSIS at HILOBROW: Towards a Cultural Codex | CODE-X series | DOUBLE EXPOSURE Series | CECI EST UNE PIPE series | Star Wars Semiotics | Icon Game | Meet the Semionauts | Show Me the Molecule | Science Fantasy | Inscribed Upon the Body | The Abductive Method | Enter the Samurai | Semionauts at Work | Roland Barthes | Gilles Deleuze | Félix Guattari | Jacques Lacan | Mikhail Bakhtin | Umberto Eco