Hypocrite Idler 3Q2015

By: Joshua Glenn
October 1, 2015

To idle is to work on meaningful and varied projects — and also to take it easy. If you’re interested in my 3Q2015 projects, please keep reading; otherwise, don’t! The title of this series of posts refers to this self-proclaimed idler’s hypocritical inability to take it easy.

MORE HYPOCRISY! HYPOCRITE IDLER: 2010 | HYPOCRITE IDLER: 2011 | HYPOCRITE IDLER: 2012 | HYPOCRITE IDLER: 2013 | HYPOCRITE IDLER: 2014 | HYPOCRITE IDLER: 2015 | HYPOCRITE IDLER: 2016


SEMIOTIC ANALYSIS
WRITING
UNBORED
HILOBROW
HERMENAUTIC CIRCLE
OTHER STUFF

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Josh doing research.
Josh doing research.

SEMIOTIC ANALYSIS

I’m a cultural and brand semiotician, and co-founder of the Boston- and New York-based agency Semiovox. For over 15 years, my research team and I have inspired brand teams, corporations, and institutions — whether they’re seeking to innovate new products, reposition and elevate their brand or image, or develop breakthrough pack designs — by offering a comprehensive, actionable understanding of the latent, taken-for-granted networks of norms (ideas, values, emotions, higher-order benefits) and forms (images, language, design) that influence consumer decision-making within particular product/service categories and (cross-)cultural territories.

Working closely in collaboration with marketing and design agencies, not to mention our sister company, the global brand and innovation agency Consumer Eyes (which brings a full creative department and a suite of immersive consumer research techniques to the table), we frequently facilitate brand stakeholder ideation workshops — the output of which are semiotics-inspired hypotheses, opportunity areas, and concepts that we’ll validate and refine with target audiences.

During 3Q2015, we worked across a number of categories, as well as cultural trends and cohorts, including: Evolution of the Family, Positive Aging, Probiotics, French Beauty, Toilet Paper (!), and Textured Hair. Our recent clients include Kraft, Unilever, Beam Suntory, P&G, and MillerCoors, not to mention marketing consultancies in the US, UK, and Poland. On global projects, we collaborate with a network of semioticians and local culture experts from Brazil to Russia and China.

Here at Semiovox HQ, each week our research team uploads scores of ads, packs, and cultural phenomena (trends, videogames, movies, memes, TV, etc.) to our one-of-a-kind semiotic database. Our database boasts over 70,000 entries, meta-tagged for category, emotion, demographics, and more. PS: In 3Q2015, we officially outgrew our office space in Boston’s West Roxbury neighborhood. As of October 1, my team and I will move into a larger office.

HiLobrow readers probably aren’t interested in hearing more about my day job, so I’ll stop there! However, you might perhaps enjoy HiLobrow’s semiotic CODE-X series of posts.

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WRITING

In July, August, and September 2015, I wrote the following posts for HiLobrow.

    metropolis

  • HiLobrow’s RADIUM AGE 100 series aims to identify the 100 science fiction novels published during the genre’s Radium Age (1904–33) that are most worth reading. During 3Q2015, I wrote items about Edgar Rice Burroughs’s The Moon Maid, Thea von Harbou’s Metropolis, Monteiro Lobato’s The Negro President, Muriel Jaeger’s The Man With Six Senses, H.P. Lovecraft’s The Color Out of Space, E.E. “Doc” Smith’s The Skylark of Space, Vladimir Mayakovsky’s The Bedbug, Alexander Bogdanov’s Red Star, and Stanisław Ignacy Witkiewicz’s Insatiability (1930), among others. The complete Radium Age 100 list (in progress) is here.
  • pimpernel

  • I added the following posts to my ongoing LIT LISTS series: 10 Best Adventures of 1905 from Baroness Orczy’s The Scarlet Pimpernel and Kipling’s With the Night Mail to Jack London’s White Fang; 10 Best Adventures of 1910 from John Buchan’s Prester John to Louise Gerard’s The Golden Centipede to P.G. Wodehouse’s The Intrusion of Jimmy; 10 Best Adventures of 1920, from Karel Čapek’s R.U.R.: Rossum’s Universal Robots to Jeffery Farnol’s Black Bartlemy’s Treasure to Max Brand’s The Night Horseman; 10 Best Adventures of 1930, from Philip Gordon Wylie’s Gladiator to Dashiell Hammett’s The Maltese Falcon to Arthur Ransome’s Swallows and Amazons.
  • multitasker

  • I write HiLobrow’s semiotic CODE-X series, which surfaces and dimensionalizes a few of the “codes” that make up the a priori network of classifications, categories, and concepts through which each of us intuitively makes sense of everyday life. I took most of 3Q2015 off, but the series will return in 4Q2015. Posts from 3Q2015 include: Performance Chic, For Your Sins, and Mommy Man.
  • morris

  • During 3Q2015, I also created the following pages, here at HiLobrow: 50 Best Scientific Romances (1864–1903), from Jules Verne’s Journey to the Center of the Earth to Alfred Jarry’s The Supermale; Golden Age Sci-Fi: 75 Best Novels of 1934–1963, from E.E. “Doc” Smith’s Triplanetary to Kurt Vonnegut’s Cat’s Cradle; and 75 Best New Wave Sci-Fi (1964–83) Novels, from Philip K. Dick’s Martian Time-Slip to Greg Bear’s Blood Music.
  • party detail

  • In September, I posted “Daniel Clowes — Against Groovy” — a generational schema-flexing essay I’d contributed to The Daniel Clowes Reader: A Critical Edition of Ghost World and Other Stories, with Essays, Interviews, and Annotations (Fantagraphics, 2013), edited by Ken Parille — to HiLobrow.

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unbored adventure

UNBORED

Advance copies of my new book, UNBORED Adventure: 70 Seriously Fun Activities For Kids And Their Families (Bloomsbury), arrived at UNBORED HQ earlier this month. They’ll hit bookstore shelves everywhere on October 6.

Boston-area families, please join us at Brookline Booksmith on October 17, at 2 pm, for the book’s official launch event!

I’m co-author of UNBORED Adventure with Elizabeth Foy Larsen; the book was designed and art-directed by Tony Leone of Tony Leone Design. This is the second spinoff from our popular 2012 family activities guide, UNBORED. The first, UNBORED Games, was published last October.

In the book’s 176 full-color pages, you’ll find: adventure apps, adventure gear, adventure skills (from building a fire to open-mindedness), adventure-building projects (e.g., bean shooter, box kite, ghillie poncho, paracord bracelet, upcycled raft), indoor adventures (e.g., sewing your own ditty bag, survival origami), instant adventures, and outdoor adventures (from the pervasive game Assassin to fire-pit recipes to shootin’ craps). The book is richly illustrated, as were the previous UNBORED books, by Mister Reusch and Heather Kasunick.

PLUS: Expert essays by adventurer Chris Spurgeon, Bike Snob author BikeSnobNYC, BEN AND BIRDY blogger Catherine Newman, and Kitchen Science Lab for Kids author Liz Lee Heinecke; Best Ever lists (e.g., Dystopian Sci-Fi, Outdoor Adventure Movies); Secret History Comics by Mister Reusch and Heather Kasunick (e.g., Treehouses, Female Explorers, Bicycles); Q&As with Joshua Foer and Dylan Thuras of Atlas Obscura, Playborhood author Mike Lanza, urban biking activist Elly Blue, and Cloudspotting author Gavin Pretor-Pinney; Train Your Grownup features (e.g., Send you Outside, Climb Trees, Let You Roam, Prep for Adventure); and classic lit excerpts (e.g., The Wouldbegoods, Gulliver’s Travels, The Swiss Family Robinson). Wow!

disguise kit

PS: In June, the brainy toy and game company MindWare debuted our first-ever activity kits UNBORED Disguises and UNBORED Treasure Hunt. They’re selling like hotcakes!

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hilobrow homepage 9-17-15

HILOBROW

I’m the editor and publisher, here at HiLobrow. To see what we’ve been up to during 3Q2015, please check out our Best of HiLobrow 3Q2015 post. In this post, I’ll just mention a few series that I edited during 3Q2015.

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Click here for a sneak peek of HiLobrow’s 4Q2015.

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circle

HERMENAUTIC CIRCLE

The Hermenautic Circle is a secretive society managed by yours truly. I’m not at liberty to discuss the HC, but you can read what may or may not be a parodic version of our history here.

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glenns roes 2015

OTHER STUFF

In the taking it easy department…

plastic-bear1

In July, I attended KNOTTY OBJECTS, the first MIT Media Lab Design Summit, with Rob Walker — my partner on the SIGNIFICANT OBJECTS project and book. Rob moderated a terrific panel, and he and I also spent some time being filmed — in a Central Square thrift shop — for a documentary.

truro

In August, my family and I went car-camping — at the beach, in Truro, Mass. — with the families of some good friends, including (standing) HiLobrow contributor Tom Nealon and (seated, far left) occasional HiLobrow illustrator Rick Pinchera.

office

In August, we started moving the Semiovox, King Mixer, HiLobrow, Unbored, Tony Leone Design, and Rick Pinchera Illustration offices into a new space. Needs a lot of work, won’t be ready until October. But it’s really big!

kitchen

grandchildren

In September, Susan and our two sons and I spent a long weekend on a New Hampshire farm visiting with five of my six brothers and sisters, their (four) significant others and (five) children, plus my father and stepmother. It was a hectic, joyous event.

josh susan

Also in September, Susan and I celebrated our 20th wedding anniversary — and 27th year together. And in all that time, as the Boston Irish say, never an unkind word!

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MORE HYPOCRISY! HYPOCRITE IDLER: 2010 | HYPOCRITE IDLER: 2011 | HYPOCRITE IDLER: 2012 | HYPOCRITE IDLER: 2013 | HYPOCRITE IDLER: 2014 | HYPOCRITE IDLER: 2015 | HYPOCRITE IDLER: 2016

On to 4Q2015!

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