Code-X (70)

By: Joshua Glenn
June 25, 2015

Call this packaged food category code: Food Protest.

Definition: Awakening the consumer’s consciousness about organic, GMO, sustainability, and other food issues by likening the food movement to the war on drugs.

Notes on this code:: Popular protest signifiers — banners, marchers, fists in the air, agitprop-style posters, rhyming slogans.

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Josh Glenn, HILOBROW's editor, is a principal of the commercial semiotics agency Semiovox. He is co-author and/or co-editor of several books, including The Idler's Glossary, Significant Objects, and the bestselling family activities guide UNBORED. In the ’00s, Josh was a columnist and blogger for the Boston Globe's IDEAS section; in the ’90s, he published the zine/journal Hermenaut. He lives in Boston.

Code-X (70)

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