Code-X (61)

By: Joshua Glenn
April 28, 2015

Call this tequila category code: LOSE THIS SKIN.

Definition: The tequila experience is — crucially, though not entirely — about shedding inhibitions, going a little wild, having good stories to tell the next day.

Notes on this code: In the US popular imagination, going “south of the border” to Mexico has long meant, at some level, shedding the husk of repressed northern-ness and cutting loose.

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