Code-X (39)

By: Joshua Glenn
October 27, 2014

ore-ida

Call this packaged food category code: Straight Off the Farm.

Definition: Positive depictions of farm freshness — idyllic farm scenes. Very idealized depiction, bordering on a nostalgic vision of farms from the past.

maries

Notes on this code: Idyllic farm scenes, like a postcard. Farmers at work — usually by hand (not using machinery). Old wooden boxes full of fresh produce. Old-fashioned objects (e.g., red wagon, vintage pickup truck).

stonyfield

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SERIES INTRODUCTION | ALL POSTS IN THIS SERIES

MORE SEMIOSIS at HILOBROW: Towards a Cultural Codex | CODE-X series | DOUBLE EXPOSURE Series | CECI EST UNE PIPE series | Star Wars Semiotics | Icon Game | Meet the Semionauts | Show Me the Molecule | Science Fantasy | Inscribed Upon the Body | The Abductive Method | Enter the Samurai | Semionauts at Work | Roland Barthes | Gilles Deleuze | Félix Guattari | Jacques Lacan | Mikhail Bakhtin | Umberto Eco

Categories

Codebreaking, Semiotics