Code-X (36)

By: Joshua Glenn
October 20, 2014

bmw

Call this code: Design Vision.

Definition: Innovation inspired by the progressive vision of designers, engineers. Innovation not merely a matter of plodding iteration and scientific research; there can be an element of genius to it.

verizon

Notes on this code: Pushing envelope of logic/science/precision via themes of vision, inspiration, divination: “Inspiring designs don’t always start on paper.” “This is so next century.” “No need to close your eyes to envision the future.” “Inspired by design.”

Sense that the designer/engineer can see into things more acutely and penetratingly than ordinary mortals: “Atoms, molecules, particles. No, this is not an ordinary car company.” “If mad scientists can endanger the world, nine scientists can save it.”

lexus

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SERIES INTRODUCTION | ALL POSTS IN THIS SERIES

MORE SEMIOSIS at HILOBROW: Towards a Cultural Codex | CODE-X series | DOUBLE EXPOSURE Series | CECI EST UNE PIPE series | Star Wars Semiotics | Icon Game | Meet the Semionauts | Show Me the Molecule | Science Fantasy | Inscribed Upon the Body | The Abductive Method | Enter the Samurai | Semionauts at Work | Roland Barthes | Gilles Deleuze | Félix Guattari | Jacques Lacan | Mikhail Bakhtin | Umberto Eco

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Codebreaking, Semiotics

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