Code-X (30)

By: Joshua Glenn
September 22, 2014

honda cr-v

Call this automotive category code: Envelope Pushing.

Definition: Our brand supports your aspirational risk-taking — by providing the support you need to leave your comfort zone.

subaru

Notes on this code: We are hesitant to break out of their comfort zone, try something new, take a risk — even if doing so might be really exciting.

honda civic

SERIES INTRODUCTION | ALL POSTS IN THIS SERIES

Tags

codex, hilobrow-josh, Semionaut, semiosis, semiotics

See All Posts by Joshua Glenn

Josh Glenn, HILOBROW's editor, is a principal of the commercial semiotics agency Semiovox. He is co-author and/or co-editor of several books, including The Idler's Glossary, Significant Objects, and the bestselling family activities guide UNBORED. In the ’00s, Josh was a columnist and blogger for the Boston Globe's IDEAS section; in the ’90s, he published the zine/journal Hermenaut. He lives in Boston.

Code-X (30)

Categories

Tags