Code-X (29)

By: Joshua Glenn
September 19, 2014

toyota

Call this code: Anything Is Possible.

Definition: Our brand rejects taken-for-granted assumptions about what is and isn’t possible. Our brand dares to imagine the impossible, the incredible, the far-off future.

target

Notes on this code: Incremental, iterative progress and development fails to capture our imagination. We resent the constraints of what’s “possible.”

virgin atlantic

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codex, hilobrow-josh, Semionaut, semiosis, semiotics

See All Posts by Joshua Glenn

Josh Glenn, HILOBROW's editor, is a principal of the commercial semiotics agency Semiovox. He is co-author and/or co-editor of several books, including The Idler's Glossary, Significant Objects, and the bestselling family activities guide UNBORED. In the ’00s, Josh was a columnist and blogger for the Boston Globe's IDEAS section; in the ’90s, he published the zine/journal Hermenaut. He lives in Boston.

Code-X (29)

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