Code-X (28)

By: Joshua Glenn
September 15, 2014

samsung

Call this technology category code: Cutting Edge.

Definition: Our brand aspires to scientific and technological innovation that — although pragmatic and real-world — is cutting-edge.

Notes on this code: We don’t want science-fictional depictions of innovation… but we do want to see innovation that aspires to startling, cutting-edge breakthroughs.

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Josh Glenn, HILOBROW's editor, is a principal of the commercial semiotics agency Semiovox. He is co-author and/or co-editor of several books, including The Idler's Glossary, Significant Objects, and the bestselling family activities guide UNBORED. In the ’00s, Josh was a columnist and blogger for the Boston Globe's IDEAS section; in the ’90s, he published the zine/journal Hermenaut. He lives in Boston.

Code-X (28)

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