Code-X (25)

By: Joshua Glenn
August 31, 2014

toyota

Call this dominant automotive category code: Rough & Ready.

Definition: Leaving civilized life behind; taking the road less traveled.

subaru

Notes on this code: Literally, as well as existentially, we tend to stick to the smooth paved roads — we avoid the rough terrain, even though going there might be exciting.

Honda tumblr

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SERIES INTRODUCTION | ALL POSTS IN THIS SERIES

MORE SEMIOSIS at HILOBROW: Towards a Cultural Codex | CODE-X series | DOUBLE EXPOSURE Series | CECI EST UNE PIPE series | Star Wars Semiotics | Icon Game | Meet the Semionauts | Show Me the Molecule | Science Fantasy | Inscribed Upon the Body | The Abductive Method | Enter the Samurai | Semionauts at Work | Roland Barthes | Gilles Deleuze | Félix Guattari | Jacques Lacan | Mikhail Bakhtin | Umberto Eco

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Categories

Codebreaking, Semiotics