Code-X (25)
By: Joshua Glenn | Categories: Codebreaking, Semiotics

toyota

Call this dominant automotive category code: Rough & Ready.

Definition: Leaving civilized life behind; taking the road less traveled.

subaru

Notes on this code: Literally, as well as existentially, we tend to stick to the smooth paved roads — we avoid the rough terrain, even though going there might be exciting.

Honda tumblr

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Joshua Glenn is a Boston-based semiotic culture and brand analyst. He is editor/publisher of HILOBROW and the Radium Age science fiction imprint HILOBOOKS. In addition, Josh is co-author of several books, including (with Mark Kingwell and the cartoonist Seth) THE IDLER'S GLOSSARY and THE WAGE SLAVE'S GLOSSARY, the object-oriented story collections TAKING THINGS SERIOUSLY and (with Rob Walker) SIGNIFICANT OBJECTS, and (with Elizabeth Foy Larsen) the family activities guides UNBORED, UNBORED GAMES, and the forthcoming UNBORED ADVENTURE. In the ’00s, Josh was an editor and columnist for the BOSTON GLOBE's IDEAS section; in the ’90s, he published the high-lowbrow zine/journal HERMENAUT.