Code-X (22)
By: Joshua Glenn | Categories: Codebreaking, Semiotics

BENADRYL

Call this allergy treatment category code: Dare to Dream.

Definition: Allergy treatment offers not just relief but new sense of possibility — you can do anything.

CLARITIN

Notes on this code: You can be whoever you want to be, do whatever you want to do, there are no limits (material and medical, but also existential, psychological) placed on you.

ALLEGRA D

*

SERIES INTRODUCTION | ALL POSTS IN THIS SERIES

MORE SEMIOSIS at HILOBROW: The Double Exposure Series | Star Wars Semiotics | Icon Game | Meet the Semionauts | Show Me the Molecule | Science Fantasy | Inscribed Upon the Body | The Abductive Method | Enter the Samurai | Semionauts at Work | Roland Barthes | Gilles Deleuze | Félix Guattari | Jacques Lacan | Mikhail Bakhtin | Umberto Eco

Share

MORE POSTS by

Joshua Glenn is a Boston-based semiotic culture and brand analyst. He is editor/publisher of HILOBROW and the Radium Age science fiction imprint HILOBOOKS. In addition, Josh is co-author of several books, including (with Mark Kingwell and the cartoonist Seth) THE IDLER'S GLOSSARY and THE WAGE SLAVE'S GLOSSARY, the object-oriented story collections TAKING THINGS SERIOUSLY and (with Rob Walker) SIGNIFICANT OBJECTS, and (with Elizabeth Foy Larsen) the family activities guides UNBORED, UNBORED GAMES, and the forthcoming UNBORED ADVENTURE. In the ’00s, Josh was an editor and columnist for the BOSTON GLOBE's IDEAS section; in the ’90s, he published the high-lowbrow zine/journal HERMENAUT.