Code-X (18)
By: Joshua Glenn | Categories: Codebreaking

triscuit

Call this snack-food category code: Cracker Occasions.

Definition: Cracker Occasions coding offers signifiers of special occasions — each with its own particular rituals, mode of dress, guest list, and accoutrements… one of which is the cracker and/or its toppings.

ritz

Notes on this code: Unlike chip brands, whose messaging tends to be about mindless munching and extreme flavors, cracker brands would have us associate the cracker with particular occasions. The cracker is wholesome, a bread substitute, special.

town house

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Joshua Glenn is a Boston-based semiotic culture and brand analyst. He is editor/publisher of HILOBROW and the Radium Age science fiction imprint HILOBOOKS. In addition, Josh is co-author of several books, including (with Mark Kingwell and the cartoonist Seth) THE IDLER'S GLOSSARY and THE WAGE SLAVE'S GLOSSARY, the object-oriented story collections TAKING THINGS SERIOUSLY and (with Rob Walker) SIGNIFICANT OBJECTS, and (with Elizabeth Foy Larsen) the family activities guides UNBORED, UNBORED GAMES, and the forthcoming UNBORED ADVENTURE. In the ’00s, Josh was an editor and columnist for the BOSTON GLOBE's IDEAS section; in the ’90s, he published the high-lowbrow zine/journal HERMENAUT.