Code-X (15)
By: Joshua Glenn | Categories: Codebreaking, Semiotics

eucerin

Call this skin-protection category code: Mother Touch.

Definition: Mother Touch coding posits skin as a medium of communication between a mother and her child or children.

garnier

Notes on this code: Skin protection not about health, in this coding. A mother’s love is communicated via the skin, so the purpose of skin protection is to keep the lines of mother-child communication open.

johnson

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Joshua Glenn is a cultural and brand semiotician, and co-principal of the agency SEMIOVOX LLC. He is editor and publisher of HILOBROW and the Radium Age sci-fi paperback imprint HILOBOOKS. He is author of (with Mark Kingwell and the cartoonist Seth) THE IDLER'S GLOSSARY (2008) and THE WAGE SLAVE'S GLOSSARY (2011), and editor of the object-oriented story collections TAKING THINGS SERIOUSLY (2007) and (with Rob Walker) SIGNIFICANT OBJECTS (2012). With Elizabeth Foy Larsen and Tony Leone, Josh produced the popular family activities guides UNBORED (2012), UNBORED GAMES (2014), and UNBORED ADVENTURE (2015), not to mention two UNBORED activity kits from MindWare. In the ’00s, Josh was an editor and columnist for the BOSTON GLOBE's IDEAS section; in the ’90s, he published the high-lowbrow zine/journal HERMENAUT. He was born and raised in Boston, where he lives with his wife and sons.