Call this culture code: Tomorrow Never Knows.
Definition: Conveys the message that the “most” in the notion “getting the most out of each day” refers to resisting the temptation to resign oneself to hopelessness — because tomorrow might be an improvement. Not an exuberant “carpe diem” notion, but not fatalistic either.
Notes on this code: Medical Mutual insurance ad: Bob Feller: “Every day is a new opportunity. That’s life. That’s baseball.” Goldman Sachs ad: “You never stop growing.” Seroquel (anti-depression) ad. “Isn’t it time to put more distance between you and your depression?”
MORE SEMIOSIS at HILOBROW: The Double Exposure Series | Star Wars Semiotics | Icon Game | Meet the Semionauts | Show Me the Molecule | Science Fantasy | Inscribed Upon the Body | The Abductive Method | Enter the Samurai | Semionauts at Work | Roland Barthes | Gilles Deleuze | Félix Guattari | Jacques Lacan | Mikhail Bakhtin | Umberto Eco