Code-X (13)

By: Joshua Glenn
June 16, 2014

goldman sachs

Call this culture code: Tomorrow Never Knows.

medical mutual

Definition: Conveys the message that the “most” in the notion “getting the most out of each day” refers to resisting the temptation to resign oneself to hopelessness — because tomorrow might be an improvement. Not an exuberant “carpe diem” notion, but not fatalistic either.

Notes on this code: Medical Mutual insurance ad: Bob Feller: “Every day is a new opportunity. That’s life. That’s baseball.” Goldman Sachs ad: “You never stop growing.” Seroquel (anti-depression) ad. “Isn’t it time to put more distance between you and your depression?”




MORE SEMIOSIS at HILOBROW: Towards a Cultural Codex | CODE-X series | DOUBLE EXPOSURE Series | CECI EST UNE PIPE series | Star Wars Semiotics | Icon Game | Meet the Semionauts | Show Me the Molecule | Science Fantasy | Inscribed Upon the Body | The Abductive Method | Enter the Samurai | Semionauts at Work | Roland Barthes | Gilles Deleuze | Félix Guattari | Jacques Lacan | Mikhail Bakhtin | Umberto Eco

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Codebreaking, Semiotics

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