Code-X (10)
By: Joshua Glenn | Categories: Codebreaking

boost

Call this culture category code: Boomer Indomitability.

Definition: The best means of getting the most out of every day is breaking the rules — in this case, by rejecting all limits. If you’re a Boomer, that is to say.

tena

Notes on this code: Metaphors of flight are common — also exotic travel.

wells fargo

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Joshua Glenn is a Boston-based semiotic culture and brand analyst. He is editor/publisher of HILOBROW and the Radium Age science fiction imprint HILOBOOKS. In addition, Josh is co-author of several books, including (with Mark Kingwell and the cartoonist Seth) THE IDLER'S GLOSSARY and THE WAGE SLAVE'S GLOSSARY, the object-oriented story collections TAKING THINGS SERIOUSLY and (with Rob Walker) SIGNIFICANT OBJECTS, and (with Elizabeth Foy Larsen) the family activities guides UNBORED, UNBORED GAMES, and the forthcoming UNBORED ADVENTURE. In the ’00s, Josh was an editor and columnist for the BOSTON GLOBE's IDEAS section; in the ’90s, he published the high-lowbrow zine/journal HERMENAUT.