May 27, 2014
Call this Digestive Supplements market category code: S2S (Sister-to-Sister).
Definition: The authority claim for the digestive supplement is because a peer — someone just like you, who’s tested the product — vouches for it.
Notes on this code: Brands in this category can’t rely on medical-authority coding — because medical science doesn’t believe that supplements work. In what sort of authority can the consumer trust? There are several non-medical authority codes in this category — Pharmacist coding, for example, and Ancient/Exotic Remedy coding — but the dominant authority code is S2S.
MORE SEMIOSIS at HILOBROW: Towards a Cultural Codex | CODE-X series | DOUBLE EXPOSURE Series | CECI EST UNE PIPE series | Star Wars Semiotics | Icon Game | Meet the Semionauts | Show Me the Molecule | Science Fantasy | Inscribed Upon the Body | The Abductive Method | Enter the Samurai | Semionauts at Work | Roland Barthes | Gilles Deleuze | Félix Guattari | Jacques Lacan | Mikhail Bakhtin | Umberto Eco