Call this market category code: Spirograph Futurism.
Definition: Friendly, accessible, cheerful patterns representing complex information/network. Big Data is fun! (Cf. Cute Cthulhu meme?)
Notes on this code: Sci-Fi/Fantasy imagery avoiding a technological/masculine/dystopian vibe. Future world depicted as colorful, utopian, glowing with light — while present/reality is drab.
MORE SEMIOSIS at HILOBROW: The Double Exposure Series | Star Wars Semiotics | Icon Game | Meet the Semionauts | Show Me the Molecule | Science Fantasy | Inscribed Upon the Body | The Abductive Method | Enter the Samurai | Semionauts at Work | Roland Barthes | Gilles Deleuze | Félix Guattari | Jacques Lacan | Mikhail Bakhtin | Umberto Eco