Code-X (7)

By: Joshua Glenn
May 20, 2014

skyy

Call this beverages (alcoholic and non-alcoholic) category code: Catalyst.

absolut

Definition: Catalyst coding conveys the message that a tiny addition to the base brand can have an exponential effect — ever expanding outward and transforming everything.

pure

Notes on this code: Pure’s cranberry extract ad tagline: “What water would be if God were a cardiologist.”

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SERIES INTRODUCTION | ALL POSTS IN THIS SERIES

MORE SEMIOSIS at HILOBROW: Towards a Cultural Codex | CODE-X series | DOUBLE EXPOSURE Series | CECI EST UNE PIPE series | Star Wars Semiotics | Icon Game | Meet the Semionauts | Show Me the Molecule | Science Fantasy | Inscribed Upon the Body | The Abductive Method | Enter the Samurai | Semionauts at Work | Roland Barthes | Gilles Deleuze | Félix Guattari | Jacques Lacan | Mikhail Bakhtin | Umberto Eco

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Categories

Codebreaking, Semiotics