Call this market/cultural category code: To the Victor Belong the Spoils. Call the category: Premium-ness.
Definition: To the Victor Belong the Spoils coding is about power. You’ve earned the best, and nobody can take it away from you. Brand a means to radiate authority — render your position at the top of the heap unquestionable.
Notes on this code: Authoritative, Powerful (“100% wool. Because the sheep have always done your bidding.”) Use of powerful figures like Gorbachev. Men half-reclining like Roman emperors; alluring women shown wearing jewels presumably given them by their wealthy lovers.
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