Let’s call this code: Wired Self-Potentiation. From a market category we might call: Networked Technology.
Definition: Multitasking re-imagined as existential branching-out. Breaking the mold. Demonstrating vitality, multiplicity, and proactive refusal to conform to stereotyped expectations. All thanks to networked technology.
Notes on this code: “Self-Potentiation” is a phrase I’ve lifted from the German Romantic poet Novalis. Also a mathematician, Novalis was interested in the notion of raising the self to a higher power of itself.
MORE SEMIOSIS at HILOBROW: The Double Exposure Series | Star Wars Semiotics | Icon Game | Meet the Semionauts | Show Me the Molecule | Science Fantasy | Inscribed Upon the Body | The Abductive Method | Enter the Samurai | Semionauts at Work | Roland Barthes | Gilles Deleuze | Félix Guattari | Jacques Lacan | Mikhail Bakhtin | Umberto Eco