Generica

By: Joshua Glenn
February 28, 2012

Raise your hand if you remember this trend, from the 1970s.

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What do you think?

  1. “This is the new austerity ,” he said. “Flavorless packaging. It appeals to me. I feel I’m not only saving money but contributing to some kind of spiritual consensus. It’s like World War III. Everything is white. They’ll take our bright colors away and use them in the war effort.” –White Noise

  2. The funny thing about those Repo Man products was that they weren’t an invented trend — it was more of an extrapolation. “Imagine if the generic-food trend completely took over the supermarket.”

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