Enter the Samurai
By: Joshua Glenn | Categories: Codebreaking

Wristwatch advertisements found in glossy magazines depict their male (and, in the case of tennis players like Maria Sharapova, female) subjects as modern samurai, of the type described in H.G. Wells’s A Modern Utopia.

[Seventh in an occasional series cross-posted from Semionaut, a blog co-edited by the author.]

The protagonist of that 1905 science-fiction novel describes “certain men and women of a distinctive costume and bearing” who constitute an austere order charged with directing world affairs from behind the scenes. The samurai, “with faces strengthened by discipline and touched with devotion,” are doctors, lawyers, engineers, authors, and other accomplished men and women; they wear simple black clothes, and travel the world lightly. In ads for watches manufactured by Tag Heuer, Bulova, and Breitling, we find today’s samurai posed in airports and lofts and streets that could be anywhere in the world; they are ready for whatever happens.

Click on image for larger version.

Now comes a blog, Everyday Carry, dedicated to “a lifestyle, discipline, or philosophy of preparedness.” EDC’s readers submit photos of those small items and gadgets which they wear or carry on daily basis, whether to manage common tasks or for use in emergency situations. The astonishing panoply of minitools, cameras, flashlights, pens, Blackberries, lighters, and (yes) wristwatches on display at EDC suggest that the samurai ideal (as lifestyle, though most likely not style of life) is very much alive today.

Just don’t try getting those knives through security, folks.

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READ MORE essays by Joshua Glenn, originally published in: THE BAFFLER | BOSTON GLOBE IDEAS | BRAINIAC | CABINET | FEED | HERMENAUT | HILOBROW | HILOBROW: GENERATIONS | HILOBROW: RADIUM AGE SCIENCE FICTION | HILOBROW: SHOCKING BLOCKING | THE IDLER | IO9 | N+1 | NEW YORK TIMES BOOK REVIEW | SEMIONAUT | SLATE

Joshua Glenn’s most recent books (2012) are UNBORED: THE ESSENTIAL FIELD GUIDE TO SERIOUS FUN (with Elizabeth Foy Larsen); and SIGNIFICANT OBJECTS: 100 EXTRAORDINARY STORIES ABOUT ORDINARY THINGS (with Rob Walker).

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Joshua Glenn is a Boston-based writer, publisher, and cultural semiologist-for-hire. He is coauthor and/or co-editor of TAKING THINGS SERIOUSLY, THE IDLER'S GLOSSARY, THE WAGE SLAVE'S GLOSSARY, and — in 2012 — the object-oriented story collection SIGNIFICANT OBJECTS, and the kids' field guide to life UNBORED. He is editor of HILOBROW and publisher of the science fiction imprint HILOBOOKS; and he is co-founder of SEMIONAUT and the SIGNIFICANT OBJECTS experiment. In the '00s, Glenn was an editor, columnist, and blogger (BRAINIAC) for the Boston Globe's IDEAS section, and he was new media producer for the paper's LIVING/ARTS section. In the '90s, he published the seminal high-lowbrow zine/journal HERMENAUT; was an editor at UTNE READER; and was co-producer of the pioneering DIY how-to website and social network TRIPOD. Glenn produced and co-designed the iPhone app KER-PUNCH. He manages a secretive online community known as THE HERMENAUTIC CIRCLE. He does business as KING MIXER, LLC.